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MM Source is a media message consultant providing a proven three step process of VISION / CREATION / EXECUTION. This process contains a total of six phases (two per step) that has produced exceptional results for brands, media outlets, athletes and celebrities. The goal of the three step process is to create long-term equity for the client that in turn producs new ROI. This is accomplished through end-user / consumer engagement = UTILITY.
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Discovery: Phase one is to learn about the client - What works? What used to work? What could work? And what will work in achieving long-term equity? |
Message: Phase two is establishing the marketing message that will be created into successful visual campaigns and spread across the transmedia landscape. |
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Capture: Phase three is the process of capturing the original media content elements needed to produce the numerous digital creative campaigns. |
Digital: Phase four is the digital creation of the original media content elements into websites, videos, animation, etc. for all the different transmedia campaigns. |
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Transmedia: Phase five is the fun part, the activation of the digital creative campaigns to the transmedia storytelling verticals (print, online, television, social, etc.). |
Utility: Phase six is the initial ROI, which is the result of client utility with the consumer interacting on a regular basis with the client to develop long term equity. |
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